How to create buyer personas for your online store
How much do you really know about your customers? Learn why buyer personas are the foundation of your business & how to create your own in just four steps.
Erik Kraijenoord
How Landyachtz built a personalized growth engine with Klaviyo and WooCommerce
The skater-owned brand has built personalization at scale, and it shows. In year one of using Klaviyo, 11% of revenue came from their marketing platform.
Wordfence Intelligence Weekly WordPress Vulnerability Report (December 15, 2025 to January 4, 2026)
Did you know Wordfence runs a Bug Bounty Program for all WordPress plugin and themes at no cost to vendors? Researchers can earn up to $31,200 per vulnerability, for all in-scope vulnerabilities submitted to our Bug Bounty Program! Find a vulnerability, submit the details directly to us, and we handle all the rest. Special Note: … Read more
10,000 WordPress Sites Protected Against Site Reset and Privilege Escalation Vulnerability in Demo Importer Plus WordPress Plugin
On November 27th, 2025, we received a submission for a Site Reset and Privilege Escalation vulnerability in Demo Importer Plus, a WordPress plugin with more than 10,000 active installations. This vulnerability can be leveraged to trigger a full site reset and assign the administrator role to the attacker’s account. Props to shark3y who discovered and … Read more
WooCommerce product types: a complete guide
Learn about the six default WooCommerce product types, when to use each, and how to expand your store with custom options.
