State of the Word 2025 brought the WordPress community together for an afternoon that felt both reflective and forward-moving, blending stories of global growth with technical milestones and glimpses of the future. This year also marked the twentieth State of the Word since the first address in 2006, a milestone noted in the WordPress history book Milestones: The Story of WordPress as the beginning of a tradition that has helped the project tell its own story.
From the outset, the keynote carried a sense of momentum shaped by thousands of contributors, educators, students, and creators whose steady participation continues to define the open web. It was a reminder that WordPress is more than software. It is a community writing its future together.
What we have is more than code. It’s momentum, it’s culture, and it’s a system that lets people learn by doing and lead by showing up. — Mary Hubbard, WordPress Executive Director
Mary opened the evening by reflecting on her first full year as Executive Director, a year spent listening deeply and seeing firsthand how people across regions learn, contribute, and lead. Her remarks grounded the keynote in the lived reality of a community that grows because people invest in one another, teach openly, and build trust through contribution.
I’ve met people using WordPress to unlock new careers. I’ve met contributors who started a single translation or forum post and are now leading major pieces of the project. In LatAm, Europe, and the States, I’ve seen students get access to WordPress tools and start building faster than we could have ever imagined. I’ve watched communities build in public, resolve disagreements in the open, and collaborate across languages and time zones.
That reflection offered a clear reminder of what makes WordPress resilient through change: a culture of showing up, learning by doing, and supporting others along the way. The project moves forward because people choose to participate in ways both large and small, strengthening the foundation that has carried WordPress for more than two decades.
With that foundation in place, the keynote moved through a series of stories and demonstrations that highlighted where WordPress stands today and where it is headed next — from a historic live release of WordPress 6.9 to expanding global education pathways, emerging AI capabilities, and deeper collaboration across the entire ecosystem.
WordPress by the Numbers
Project Cofounder Matt Mullenweg began with a wide-angle view of the project’s growth. WordPress powers over 43% of the web, with 60.5% of the CMS market. Shopify, its nearest competitor, holds 6.8%. Among the top 1,000 websites, WordPress’s share climbed to 49.4%, up 2.3% from the previous year.
Multilingual usage continued its strong rise. Over 56% of WordPress sites now run in languages other than English. Japan stood out, with WordPress powering 58.5% of all Japanese websites and 83% of the CMS market. Japanese became the second most-used language on WordPress at 5.82%. Spanish followed, then German, French, and Brazilian Portuguese.
The plugin ecosystem saw explosive growth. The directory surpassed 60,000 plugins, and plugin downloads were on pace to reach 2.1 billion by year-end. Over 1,500 themes have been released this year as well.
Contributors also hit new highs. The 6.8 release included 921 contributors, the largest group yet. WordPress 6.8 saw 79.5 million downloads, up 13%, and WordPress 6.9 included contributions from 230 first-time contributors and more than 340 enhancements and fixes.
A Release Moment to Remember
This year’s keynote delivered something WordPress had never attempted before: a live on-stage release of WordPress 6.9.
Mary set the moment up earlier in the program, calling WordPress 6.9 “fast, polished, and built for collaboration.” She explained that it reflected a year of intentional iteration, improved workflows, and deeper cross-team participation.
Matt took the stage with some of the release leads, the release button in hand. The room counted down, and then WordPress 6.9 shipped live, instantly updating millions of sites around the world. It was both a celebration and a testament to the reliability and trust the WordPress community has built into its release processes. Shipping a major version of WordPress in real time, on stage, without drama, is something the early contributors could hardly have imagined.
That reflection connected back to WordPress’s origin story. Matt talked about discovering the B2 forums, asking questions, and eventually reaching the point where he could answer someone else’s. That transition from learner to contributor remains at the heart of the project today. Two decades later, WordPress has grown from those early interactions into a platform that can ship a major release in front of the world, powered by thousands of contributors building together.
WordPress and the Future of AI
As the keynote shifted toward the future, Matt acknowledged what has become an essential truth of the moment: it would be impossible to talk about the next chapter of WordPress without talking about AI. He reminded the audience that in 2022, long before ChatGPT entered global conversation, he encouraged the community to “learn AI deeply.” The speed of change since then, he said, has exceeded every expectation, and WordPress has been preparing for it in ways both visible and behind the scenes.
Matt introduced one of the most important architectural developments of the year: the Abilities API and the MCP adapter. The Abilities API defines what WordPress can do in a structured way that AI systems can interpret, while the MCP adapter exposes those abilities through a shared protocol. This means AI agents — whether built by individuals, companies, or larger platforms — can understand and interact with WordPress safely and predictably. Instead of relying on one-off integrations or brittle interfaces, WordPress now participates in a broader ecosystem of tools that can query its capabilities and perform tasks using a standard, governed approach.
Matt then highlighted how developers are already using AI in their everyday work through tools like Cursor, Claude Code, and next-generation CLIs. These tools can explore entire codebases, generate documentation, produce tests, refactor large components, and even coordinate sequences of WP-CLI commands. For many developers, they expand what a single person can accomplish in an afternoon. They don’t eliminate the need for human judgment — they amplify it.
With that foundation laid, Matt turned the audience’s attention to Telex, the experimental environment designed to turn natural-language prompts into Gutenberg Blocks. Telex has already moved beyond experimentation and into real use. Matt showed examples from community creator Nick Hamze, who uses Telex to power micro-business tools that represent practical, revenue-generating workflows that previously required custom engineering.
Matt then widened the lens to show what companies across the ecosystem are building with AI. Hostinger’s Kodee can generate a complete WordPress site from a single description. Elementor AI demonstrated similarly rapid creation inside its own editor, producing full sections and layouts in seconds. WordPress.com showcased how its AI tools help users draft, rewrite, and refine content while keeping language aligned with the site’s voice. Yoast demonstrated how AI can support SEO workflows by generating structured suggestions and improving readability. Together, these examples illustrated that AI is not arriving in one place — it is arriving everywhere.
Experimental browsers can navigate WP Admin autonomously, performing tasks such as clicking buttons, opening menus, changing settings, and performing multi-step tasks without requiring any custom plugins or APIs. This raised a key question that Matt encouraged the community to consider: Which AI capabilities should live inside WordPress itself, and which should remain external, operating through the browser or operating system?
Matt closed the section by discussing WordPress-specific AI benchmarks and evaluation suites. These shared tests will measure how well AI systems understand and execute WordPress tasks, from enabling plugins to navigating WP Admin to modifying content and settings. The goal is to create a foundation where future AI tools behave predictably and responsibly across the entire ecosystem, giving creators confidence that intelligent tools understand the platform deeply.
A Global Community Growing Together
Mary then returned to the stage to celebrate the ecosystem that supports WordPress’s growth. Across continents, diverse groups of people have hosted WordPress events, training new contributors and welcoming newcomers into the project. WordCamp growth in 2025 reflected that: more than 81 WordCamps across 39 countries, powered by over 5,000 volunteers and attended by nearly 100,000 people, with sixteen more events still underway.
Education played a major role in this community expansion. Learn.WordPress.org served over 1.5 million learners this year, with clearer pathways into more structured programs like Campus Connect and WordPress Credits. This bridging was deliberate. Many learners arrive through tutorials or workshops but need clearer guidance on how to deepen their skills. By reshaping navigation and improving wayfinding across WordPress.org, the project began closing that gap.
She spotlighted Costa Rica’s Universidad Fidélitas, where WordPress moved beyond extracurricular interest into formal academic integration. Long before signing an agreement with the WordPress Foundation, their students were hosting WordCamp San José, forming student clubs, and treating WordPress as a crucial part of digital literacy and professional development.
Wapuu appeared across events as a familiar companion and a cultural thread running through contributor tools and community projects. Its presence was a reminder that creativity and playfulness are as essential to open source as documentation or code.
Matt highlighted the story of Youth Day in Managua, Nicaragua. Seventy-five young people spent a full day building their first WordPress sites. Sessions were taught by teenagers, for teenagers. They learned to pick themes, customize layouts, create contact forms, and publish content. Contribution often starts with a simple moment of confidence, and those early sparks can shape entire careers.
Together, these moments illustrated a project expanding not just in numbers, but in depth, diversity, and global reach. WordPress is growing because communities are finding their own ways to embrace it.
What’s New in WordPress 6.9
Joining virtually, WordPress Lead Architect, Matías Ventura, shifted the keynote from vision to practice. Matías offered a detailed walkthrough of what makes WordPress 6.9 one of the most refined, collaborative, and forward-looking releases the project has shipped in years. He returned to the four familiar lenses of creation — writing, designing, building, and developing — and showed how each evolved in this release cycle.
He began with notes in the Block Editor, one of the most anticipated features. Notes allow collaborators to comment directly on individual blocks in a post or page. When a note is selected, the surrounding content subtly fades, helping contributors stay focused on context. Because notes are built on WordPress’s native comment system, they integrate seamlessly with existing communication workflows, including email notifications. Matías highlighted that notes development exemplified collaboration at its best, with contributors from various companies working together to bring the feature to life.
From there, he turned to refinements across the writing and design experience. Editor interactions feel smoother and more consistent. Patterns behave more predictably. Spacing and typography controls are clearer, more organized, and more intuitive. Together these capabilioties make the experience of writing and designing inside WordPress calmer, more reliable, and more empowering.
Block bindings now provide a more intuitive, visual way to connect blocks to dynamic data sources. Users can switch or remove bindings with a single click, and developers can register additional sources to support custom workflows. This work lays the foundation for a future where dynamic data flows more naturally through blocks, enabling site creators to build richer interfaces without writing code.
On the developer front, Matías focused on three foundational upgrades that represent major steps forward in how WordPress will evolve over the coming years.
- The first was the Abilities API, a unified registry that describes what WordPress can do — across PHP, REST endpoints, the command palette, and future AI-driven interactions.
- The HTML API introduces new ways of working with and modifying HTML server-side. The API ensures safer, more reliable handling, lowering the barrier for theme and block developers who work with dynamic or structured markup.
- The Interactivity API delivers smoother, faster interactions without requiring heavy JavaScript frameworks. Improved routing, better state management, and clearer conventions help developers create rich, modern interfaces without leaving the WordPress philosophy of simplicity and flexibility.
After Matías wrapped his presentation, Matt stepped back in to highlight several developments that build on the foundations of 6.9 and strengthen the overall WordPress ecosystem. He pointed first to the Plugin Check Plugin, a tool designed to help developers align with current WordPress standards and catch common issues early, making plugins more reliable for users and easier to maintain over time. Matt then spoke about ongoing progress in Data Liberation, noting improvements to the WordPress importer that make it easier for people to bring their content into WordPress without disruption or loss, an important step toward ensuring the open web remains portable and resilient. He also highlighted advances across the Playground ecosystem, including WordPress Studio, the Playground CLI, and an expanding set of Blueprints. These allow developers and learners to spin up complete WordPress environments in seconds, test ideas, and experiment without servers or configuration. Matt closed this portion by emphasizing work on safer updates, which help WordPress avoid partial installs and ensure that updates complete smoothly even in less predictable hosting conditions, reinforcing WordPress’s commitment to stability as the platform continues to grow.
Matt emphasized that WordPress 6.9 is not defined by any single headline feature, but by a broad spectrum of refinements across the entire experience. It is a release that deepens reliability, expands capability, and sets the stage for future innovation.
Insights from the AI Panel
The keynote transitioned into a live AI panel moderated by Mary Hubbard. The panel brought together four perspectives from across the ecosystem: James LePage (Automattic), Felix Arntz (Google), and Jeff Paul (Fueled, FKA 10up), and Matt Mullenweg. Their conversation touched on the philosophy, practice, and future of AI inside WordPress — not as a distant trend, but as an active part of the project’s evolution.
A central theme was AI’s ability to amplify human creativity. James LePage put it plainly:
It’s not that we’re going to just add sparkle buttons everywhere. We’re going to do some crazy stuff here — things we’re going to build into the way you interact with creating content, with expressing yourself digitally. We want to give you more power, more control, and make you more effective at creating.
Jeff Paul echoed this sentiment, emphasizing that AI should make developers more productive by handling repetitive work and freeing them to focus on higher-level decisions. Felix Arntz expanded the idea further, describing how Google sees AI as a way to make the web more accessible and intuitive, especially for new creators who may not have formal technical training.
Looking ahead, the panelists predicted deeper contextual integrations, AI-assisted debugging and scaffolding for developers, and workflows where agents can take on sequences of tasks while remaining directed by human decisions. They also highlighted the importance of standards, shared protocols, and privacy-focused design as essential components of WordPress’s long-term approach.
The next 20 years looks like WordPress remaining what it is today, which is the center of the open web.
The panel closed on a forward-looking but steady note. AI is accelerating, but WordPress is designing its foundations with flexibility and values that endure. The tools may change, but the commitment to openness, agency, and creative freedom remains the compass.
Questions That Push Us Forward
Matt introduced the Q&A as one of his favorite parts of State of the Word because it reveals what people are imagining, struggling with, or eager to build.
The first question addressed the growing interconnectedness of today’s web. What happens, a participant asked, when a major provider like Cloudflare goes down? As tools and agents rely more heavily on external services, failures can cascade. Matt acknowledged that outages are increasingly visible, but also argued that each one strengthens the system.
“Every failure, every edge case, everything that you never imagined is just another opportunity to find that new edge case,” he said. Resilience is not avoidance of failure, but the ability to grow stronger after it.
Another question focused on the longevity of web content. With platforms shutting down or links breaking over time, how can creators ensure their work endures? Matt pointed to the Internet Archive as one of the great stabilizers of the open web. He highlighted a new plugin that automatically scans posts and replaces dead links with archived versions, helping preserve the historical fabric of the web even as individual services come and go.
The next question turned to real-time collaboration inside WordPress. A participant asked how co-editing fits into the future of WordPress and how these tools might help creators work more confidently. Matt talked about how collaboration tools can support people who are just starting their creative journeys — whether they are entrepreneurs, students, or first-time site builders. He described real-time editing as part of a broader vision of WordPress “just doing the work for you” in high-pressure or early-stage creative moments.
The final question considered long-term decision-making. Matt noted that predicting what will change is difficult, but identifying what will remain the same is much easier. For WordPress, he said, the invariant is clear: people will always want agency, openness, and the ability to publish on their own terms. These values guide decisions not only in the present, but across decades of future evolution.
TBPN Podcast Appearance
After the Q&A, the keynote shifted gears with a live crossover segment featuring TBPN (the Technology Business Programming Network), a tech-focused podcast. The segment introduced a lively, unscripted energy into the room.
The hosts kicked things off by asking Matt what the “word of the year” should be. He chose “freedom”, connecting it directly to the core philosophy of open source. He described open source licenses as a kind of “bill of rights for software,” giving users inalienable rights that no company can revoke. In a world increasingly shaped by software platforms and digital ecosystems, these freedoms form the heart of what keeps the web open and accessible.
Conversation then moved to Beeper, the multi-network messaging client. Asked whether Beeper aims to “tear down walled gardens,” Matt rejected that framing. Instead, he offered a more collaborative metaphor: bringing gardens together. Most people have friends and colleagues scattered across WhatsApp, Instagram, LinkedIn, Messenger, and SMS. Beeper doesn’t replace those apps — it brings messages together into a unified interface..
The conversation eventually returned to publishing. Matt referenced the same principle he noted earlier: the importance of identifying what won’t change. For WordPress, he said, that means doubling down on freedom, agency, and the ability to publish without gatekeepers. Even as AI evolves, even as platforms shift, even as new tools emerge, these are the values that will guide the project forward.
Building the Web We Believe In
As the keynote drew to a close, Matt returned to a message that had threaded through every section of the evening. The future of WordPress is not arriving from outside forces — it is being crafted, questioned, tested, and expanded by the people who show up. Contributors, students, educators, community organizers, designers, developers, business owners, and first-time site builders all play a role in shaping the platform.
He spoke about the opportunities ahead: new tools that expand what creators can build, collaborative features that make teamwork feel natural, and AI systems that enhance creativity rather than diminish it. Across continents, generations, and skill levels, people are discovering WordPress as a path to learning, empowerment, and expression.
The values that brought the project this far remain the ones that will carry it forward: freedom, participation, learning, and community. These aren’t abstract principles. They are lived every day in the decisions contributors make, the ideas they pursue, and the care they bring to the work.
Future Events
If you’re feeling inspired to revisit past moments from the project’s annual address, the State of the Word YouTube playlist offers a look back at years of community milestones and product progress. The excitement continues into 2026, with major WordPress events already on the horizon: WordCamp Asia in Mumbai, India,WordCamp Europe in Kraków, Poland, and WordCamp US in Phoenix. We hope to see you there as the community continues building what comes next.
